closing: 5 SALES SKILLS FOR ACHIEVING WIN-WIN OUTCOMES

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What differentiates the top sales professionals from the average ones?

Experienced sales coaches Craig Christensen, Sean Frontz, and Dennis Susa suggest that it is an intent to help clients succeed plus an ability to enable clients to make good decisions. By applying a key mindset and
five essential skills to the closing process, salespeople at any level can learn how to increase their win rate more frequently and predictably.

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Every day, your leaders and your workforce are faced with countless bits of information while making decisions that range from the pragmatic to the strategic. As they confront more and more information—requiring them to act quickly while considering varying perspectives—they are primed to rely on biased thinking.

Why? Because unconscious biases are shortcuts that help our brains compensate for overload. This affects how we make decisions, engage with others, and respond to various situations and circumstances, often limiting potential, inhibiting performance, and leading to poor decision-making.

You may be new to the topic of unconscious bias, or perhaps you already have a training initiative underway inside your organization. Regardless of your knowledge level, these complimentary resources will help as you create a workplace of inclusion and engagement.